my ideal clients
-women's mindset coach
life coaching for women
42 year old Tara is the oldest of three girls. She has always considered herself a mother figure. She’s a married mother of two daughters (19 and 21). She and her two younger sisters own a chain of high end hair salons in Orlando. This has been a dream of hers since she was in her twenties, but unfortunately it's turning into a nightmare. The problem - Tara is doing everything. Her sisters are busy traveling, spending money, and leaving her to take care of everything - including taking their father to his weekly dialysis treatments, which by the way, is a 45 minute drive one way.
On top of that, both of her daughters are in college and they expect Tara to be at their beck and call (which she finds herself doing more often than not). Her husband tries to help out whenever he can, but he's busy with his own career as a high school football coach. To add to her already stressed life, her doctor just diagnosed her with diabetes (probably caused by her stress and the few pounds she's put on from binge eating). She has yet to tell her family of her recent diagnosis.
Because Tara has always taken care of everyone, she doesn't want anyone brooding over her. She also still needs to hire some reputable stylists. The friends her sisters hired have proven to be more of a headache than anything. She's considering buying her sisters out and starting from scratch as their poor management skills are ruining the reputation of their salons. She hates letting everyone down and doesn't want to cause a riff in her family, but knows something has to give or she could soon find herself hospitalized or worse - dying prematurely.
Leslie is a 24 year old assistant manager at a nationally known retailer. She’s living the single life in Houston, Texas, but looking to settle down soon. She knows the business inside out, and also knows she should be getting paid more. She has a keen eye for fashion and the latest trends. Her customers love her and are always blown away by her ability to effortlessly piece together their outfits.
Her problem, she knows more than her boss and sometimes has to even show her the ins and outs of store operations. Leslie constantly finds herself covering for her manager. She overheard the district manager complimenting how smoothly the store operated and how well she liked the displays. Instead of her manager telling the DM it was Leslie’s hard work (not counting her staying until midnight the previous night to make sure the store was show room presentable), she implied that it was all a team effort. Leslie was furious and hurt, but of course, she said nothing. She can only imagine what other lies her manager could be telling the DM while out to lunch.
She can just kick herself sometimes for letting people walk all over her. Leslie loves her job, but it has become a burden working under someone who constantly steals the limelight and won’t give her credit for her hard work and dedication. She has been pondering if she should go for the promotion within her company (an opportunity to own her own franchise) or just continue to work and look for another job.
Leslie has never been an assertive person, so she’s not sure if she even has what it takes to go after the promotion at all, but she knows she has to make a decision soon. She's normally a bubbly person (it's what makes her customers love her so much), but she’s been stressed out lately and it’s starting to show, even at her job. She has a decision to make, but she doesn’t have the confidence to ask for what she knows she's worked so hard for and deserves.
Tanya is a 33 year old single mother of a teenage son. They moved back to Tennessee from Missouri to be closer to her parents. She’s been working at The Shadow Box (a local bar) for the past six months, but knows she doesn’t want to make a career out of it. But hey, it puts food on the table and allows her to meet some great people. It also allows her to make connections with influential people in the music industry.
Singing and performing are in her blood. She's been writing music and singing for as long as she can remember and has even sent off some of her work to a few music executives, with some promising leads. But she’s not sure if she’s “got it” (to make it in the big league, that is) despite everyone telling her she sings like a pro whenever she fills gigs at the bar on weekends for extra money. Getting in front her coworkers and patrons is one thing, but singing on a stage in front of total strangers has got her shaking in her cowboy boots. So you can imagine the flood of emotions she had when an offer came in from LA, inviting her to come out for a visit.
She’s concerned about uprooting her son (again), now that she’s found stability after moving closer to her parents. She's got a great support system and her son is her number one fan. Not to mention, he’s all for his mother going out to LA. He knows how much she's sacrificed for him, after his dad tragically died. But it’s Tanya who’s afraid to take the big step and go for her dreams (which she knows will change her life).
Nikki is a 29 year old legal assistant from Boston, who's currently going back to school to become a lawyer. She’s smart, quick on her feet, and could easily work her way to becoming one of Boston’s finest. She feels pressured to go to law school because both her father and brother are attorneys. She only felt it natural to do the same. But it’s not her passion or choice of careers. If she didn’t go into the legal field, what would her family think?
Nikki has always had a passion for cooking and baking. She learned everything she knows from her grandmother Maria, while working summers in their small family-owned bakery. It has been in the family for over 75 years and has put Nikki’s father and two uncles through graduate school. Not bad for a place that employs only five people at any given time.
Her grandmother sees the spark in her eyes when Nikki bakes, or even talks about baking (especially one of her original recipes). Her grandparents (prompted by their children) are considering selling the small shop, but Nikki knows she can use her business skills and take the bakery to the next level. She has visions of having a Maria's Bakery in every city in Massachusetts. Her dilemma - she wants to make her grandparents an offer, but on the other hand she feels as if she’s gotten too far into this legal thing to turn around now. Because of her domineering older brothers (she's the only girl out of three children), she's never been able to assert herself. And now she’s afraid of disappointing her family or having them think she’s crazy to even consider giving up such a promising career in the legal field, even though she knows that doing what she truly loves is the only way she'll find happiness.
Meet Aimee, a brilliant 35 year old executive from Phoenix, Arizona. Married with two small children, she is also the caretaker of her ailing mother-in-law. Before she had children and before her mother-in-law moved in, Aimee and her husband (John) enjoyed quiet nights at home alone or an occasional date night. She was an avid traveler, who loved to put together an impromptu vacation to anywhere she wanted. But going to the grocery store (by herself) is her idea of a getaway nowadays.
She and her husband are financially secure and she was recently given a five-figure raise, but with her crazy schedule, she can't even enjoy it. She has the career any woman would envy, but she finds herself stretched and stressed with the responsibilities of being a full-time professional, mom of two young boys, a wife and helping her husband take care of his mother. Her life has become one big programmed schedule, turned blur. Aimee longs for the day when she can spend quality time with her family, but knows she has responsibilities to take care of.
Aimee has never been an outgoing person, but lately she's even stopped communicating with her husband. She feels guilty about daydreaming of wanting to get away from it all, but knows she’s coming to a breaking point. Her plate is full - she’s exhausted, frustrated and scared. All of this has affected her emotionally and physically, and she knows she can’t keep going down this path. She wishes she had someone to help her get clarity on how to manage it all.
Brynn is a free-spirited 27 year old college admissions counselor from Seattle. She freelances on the side as a web designer and photographer. She's been saving her finances because she wants to one day (in the near future), own her own art studio. She has a lot on her plate and the last thing she needs is a freeloading boyfriend.
Brynn has been paying all the bills, while her boyfriend works at getting his big break as a custom racing bicycle designer. He works as a DJ on some weekends, but it's barely enough to buy groceries, let alone pay any bills. Yeah, he's gifted at what he does, but breaking into that field will probably take forever. And Brynn doesn't have forever. Not to mention, her boyfriend doesn't support her passion and vision at all.
She has never been good at picking men, and wonders why she keeps falling for the wrong one. Trying to manage and balance her three jobs is enough as it is, but taking care of a grown man just adds to her stress. If she wants to one day own that art studio, she knows she can't keep dipping into her savings. She's been in bad relationships for so long, she doesn't know what a good one looks like. Brynn knows the right man is out there for her somewhere (one that equals her in drive and wants to see her succeed), but is afraid that all she'll do is continue to sell herself short.
Meet Peggy, a 45 year old daycare worker from Boise, Idaho. She has been in the childcare industry for over 20 years now and is the mother of twin 16 year old girls. Peggy loves children and has a degree in early childhood education. She also recently took some business classes at a local community college.
Peggy is recently divorced from her husband of 18 years (Stan) and they now have joint custody of their girls. She's always been family-oriented and becoming a single mother is the last thing she thought she would do. Her once stable and comfortable life is now gone. It's now filled with trying to see who gets the girls for holidays and weekends. With the steady income of her husband gone and now split between two households, Peggy has been struggling to make ends meet. Her girls are experiencing difficulty in school as the stress of the divorce has been hard on them.
She's considering leaving the job she has loved doing since day one, but she may have to give it some serious thought. As rewarding as it is, it's barely enough to pay the bills. Peggy hates the thought of having to leave her kids though, not to mention the wonderful parents who entrust her to teach them everyday. Trying to figure out ways to make some extra money on the side, she's tried her hand at babysitting as a second source of income, but that hasn't turned out well.
She's worried and afraid of what the future holds for both her and her girls, but she's a fighter and knows there has to be light at the end of the tunnel.
Marlene, a youthful 52 year old from Savannah, Georgia, has been married to her husband Ed (10 years her senior) for over 30 years. She had all three of their sons by the time she was 25. She and Ed also have 4 grandchildren they adore.
Now that the kids are grown and Ed has finally retired from his job as a professor at a local college, Marlene doesn't know what to do with her life. She thought once he retired they would do more traveling, but all Ed wants to do is play golf all day - every day. This was not what Marlene had in mind when she envisioned what their life would be like once Ed retired.
Marlene is known as the life of the party and always enjoyed hosting dinner parties for her husband's colleagues during the holidays. She's also known around town as the southern socialite. Marlene sure does know how to throw a good party (with all the bells and whistles). But now that Ed has retired, the dinner parties have dwindled down to almost nothing.
Her major in college was hospitality management, but she dropped out in her sophomore year to marry Ed. Marlene has spent the last 30 or so years as a homemaker. Raising her sons and taking care of the family and home is all she has known for the past three decades.
Because of her zest for life, Marlene needs something she can put her time and effort towards. The last thing she wants, is to grow miserable and waste her energy on doing nothing, like she's seen most of the women in her family do.
Meet Brooke, a 23 year old from Yorba Linda, CA. Her mother is a high powered attorney and her father is a cosmetic surgeon to the rich and famous. Money has never been an issue for her. Anything she wanted, her parents provided. Coming from humble backgrounds, they never wanted their girls to be without. However, they wanted them to take responsibility for their lives. Unlike Brooke, her older sister is following in her mother’s footsteps and just received her acceptance letter to Yale School of Law.
After years of partying and socializing, Brooke has realized that her life has passed right by her. She feels left behind as all her friends have either finished college, gone on to grad school, gotten married, or moved on with their lives. Sure, that's great for them, but Brooke has never known what she really wants out of her life - so she feels stuck. Because she's never shown interest in school or work (for that matter), her parents have never expected much from her.
To make matters worse, both her mom and dad are now pressuring her to find something to do with her life or they'll start cutting her funds. On top of that, her younger sister just received a full scholarship to UCLA. Brooke tried to be happy for her, but she can't fake it anymore. She's miserable with her life. Although she’s only 23, Brooke feels like a failure. She doesn’t want to spend the rest of her life being supported by her parents. She’s afraid of moving forward because she just doesn't know where to begin on her journey to independence, but she knows she has to get there.
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Although my clients may share similar circumstances (lack of self-assurance to set boundaries, self-sabotaging mindsets, making major transitions in their lives, etc.), it's necessary she has an individualized plan customized specifically for her and her needs. This is essential in order to get the optimum results she deserves.
The following characters are fictional, however, their situations and scenarios are not. You probably know or have known someone in your life who fits the description of one of these women, or perhaps one of these women could be you. Different name, different age, but similar situation . . .